Premium products deserve an extraordinary attention and complex care. Their introduction to the market is accompanied by long preparations and a clearly set plan, how the marketing communication should look.
We have connected the campaign of the premium line of business notebooks HP Spectre with the one and only, the only Czech Miss World, now an ambassador of the organization UNICEF, ambassador of OSN and the founder of Krása pomoci,Tatana Gregor Brzobohata.
A beautiful and versatile woman, beautiful and versatile laptops, a perfect combination. We were once again convinced, that this combination simply works. The campaign was accompanied by promo photos, thatr were taken by the amazing photographer Benedikt Renč, including a video, that showcased the difficult daily routines of Tatana combined with a flexible use of Spectra in many different situations.
The premium line of HP Spectre laptops was introduced to the partners and important customers during two separate events, the pblic was then able to view the new products on the social media of Tatana herself. The reach on Facebook got to over 250 000 users, while 719 000 users were reached on Instagram.
Our excitement from this cooperation does not slow down and we are truly proud, that we are responsible for connection HP and Tatana Gregor Brzobohata.
We are looking forward to the future - it is going to be beautiful.